Local TV Now

In this episode, we’re joined by guest host Shawn Tempesta who helps us rant and rave about CBS’s latest promotion initiative: Project LENO. Plus, how the iPhone could change your newsroom, and we alienate more ratings companies as we bash Nielsen AGAIN and add Arbitron to our list.

Links:

• TV Everywhere: What We Know-And What’s Missing
• Microsoft’s Ballmer: All Traditional Content Will Be Digital In 10 Years
• New iPhone Good Enough For The Evening News
• New iPhone 3G S could have huge impact on newsgathering
• CBS unveils ‘Project LENO’
• Arbitron to Launch TV Metric

Guests:
Gio Benitez, WFOR I-Team Producer
Adrienne Roark, WFOR News Director
Gio’s Twitter

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In this episode, we talk to Mediaweek’s Marc Berman about his predictions for this fall’s syndication market. Plus, can we really begin to integrate advertisers into newscasts without selling our souls? Maybe we can. And, we’re joined by some of the folks over at 702.tv, a new alternative local newscast in Las Vegas to discuss launching a new show and their different voice in the marketplace.

Links:

• Executive session with Andrew Heyward
• A new kind of local TV news show debuts
• Local TV Now Twitter Feed

Guests:
Marc Berman, Mediaweek, TV Syndication Writer/The Programming Insider/Mr. Television
The Programming Insider
Marc on Twitter

Hosts Denise Spidle, Emily Gimmel, & E.P. Chris DeFranco, 702.tv

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 Standard Podcasts [ 49:52m]: Play Now | Play in Popup | Download | Embeddable Player

In this week’s episode, we talk to Joel Rubinson of the Advertising Research Foundation about the effectiveness of television advertising. Plus, 317,450 people called the FCC to complain about the DTV transition, but that’s a good thing, and “Twitter” enters the AP Stylebook.

Links:

• FCC: DTV Causes No Widespread Disruption
• Broadcast TV Never Converted Its Digital Dream
• Future of Advertising? Print, TV, Online Ads
• Union members challenge shared news coverage
• 2009 AP Stylebook now available

Guests:
Joel Rubinson, Advertising Research Foundation Chief Research Officer
CRO-ing About Research
Joel Rubinson Twitter

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 Standard Podcasts [ 48:41m]: Play Now | Play in Popup | Download | Embeddable Player

In this episode, we talk about this week’s upcoming “big switch” as the digital transition in upon us. However, there are some stations and viewers that still aren’t ready. We’ll discuss. Plus, journalists and Twitter…can they work together and what are the rules? The Minneapolis Star-Tribune’s Leah Betancourt will join us to help us draw a road map. Then, is the Live at 5 format on the outs at NBC? And an interview with one of the men behind the Grass Valley Kayenne. Lots to get to on the longest episode of Local TV Now to date.

Links:

• Obama issues digital switch warning
• Only 2.7% of U.S. Homes Unready for Digital Television
• FCC Doing Strong Push To Prepare For DTV Transition
• Transition Offense
• Is NBC Working on a Live at 5 Format Killer?

Twitter Links:

• WeFollow
• Muck Rack
• Media on Twitter
• TweetDeck
• Seesmic Desktop
• Twitterfall
• Twibes
• Help a Reporter Out

Guests:
Leah Betancourt, digital community manager at the Minneapolis Star Tribune
The Journalist’s Guide to Twitter
Leah Betancourt: digital journalist

Greg Huttie, director of product management for Grass Valley switchers
Grass Valley Kayenne

Kayenne display at NAB (photo by Zack Millican)

Listen Now:

 Standard Podcasts [ 57:33m]: Play Now | Play in Popup | Download | Embeddable Player