Local TV Now

In this episode, we talk with Dennis Wharton, Executive Vice-President of Media Relations for the National Association of Broadcasters, about a variety of topics including the disagreement over retransmission fees with the American Cable Association, the upcoming DTV transition, and the future of journalism.  You know, just some light subjects.  Plus, we chat with Todd Juenger who heads up TiVo’s research department.  He’ll tell us about TiVo’s new local ratings product and how it stacks up with Nielsen.

Links:

• First Quarter Results Affirm TV Stations’ Pricing Power Over Small Cable
• Study proves ACA claims to be false
• Advertising Losses Put Squeeze on TV News
• A Creative Approach to Sales
• TiVo to Launch Stop||Watch Local Markets Ratings Service

Guests:
Dennis Wharton, NAB Executive Vice-President of Media Relations

Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement
Tivo Stop||Watch

Listen Now:

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